I'm an Art Director & Graphic Designer based in Virginia that enjoys brand building, gaming, and visual storytelling.
In my 15-year journey as an Art Director and Graphic Designer, I have honed my expertise by working closely with a variety of clients, ranging from small-scale brands and public schools to nationally recognized non-profits. My approach revolves around injecting interactivity into every project, drawing from this extensive experience in creative problem-solving.
Collaboration is the bedrock of my work. I emphasize inclusivity and passion when team leading, ensuring that each project results in a cohesive brand narrative across diverse channels. Staying ahead in the ever-evolving landscape of design trends and technology is my commitment, allowing me to infuse freshness and innovation into many traditional campaigns.
Ultimately, my goal is to forge a deep connection with audiences. By translating the unique visions of my clients into compelling visuals, I aim to resonate profoundly with viewers, making each project not just visually appealing but emotionally engaging as well.
My journey as an art director and graphic designer has been marked by a multifaceted approach to addressing challenges. My experiences have exposed me to a myriad of creative dilemmas, each demanding a unique perspective and solution. Whether it's conceptualizing innovative branding strategies, overcoming design constraints, or ensuring seamless integration of diverse ideas, my ability to navigate these complexities has been a hallmark of my career.
Oversees visual aspects and creative elements of projects to ensure cohesive and impactful results.
Utilizes visual elements to communicate ideas or messages through various mediums.
(Basically I make logos, billboards, websites, and other printed/digital materials.)
Develops and maintains a consistent identity for a product, service, or organization, strategically promoting it to its effective target audiences.
Focuses on transforming spaces into vibrant, engaging environments that foster community, culture, and social interaction.
Consecutively placed amongst the top 3 marketing agencies in the city 5 years in a row.
Two time winner for Graphic Design in Marketing.
Craft concise, tactical strategies tailored to steer clients' forthcoming marketing endeavors. Offer advice for potential alterations in product names, marketing, social media, or logos while pinpointing prime areas of success within products and campaigns.
Led the conceptualization and implementation of compelling visual styles across various media channels, including ad campaigns in magazines, newspapers, and product packaging. Spearheaded the creation of comprehensive designs and provided guidance to teams for the development of diverse marketing materials.
Supervised design initiatives while guiding junior designers to maintain a consistent standard of excellence across all phases of the projects.
A collection of a few of my favorite projects.
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Explore The Shop for the latest releases on brand building, featuring comprehensive guides and workbooks distilled from years of experience. Uncover the secrets to crafting a strong, memorable brand resonating with your audience, from establishing a compelling story to navigating the digital landscape. Complement your journey with our exquisite blank journals, offering the perfect canvas to document your brand-building and creative inspirations. Elevate your brand and nurture creativity through this dynamic combination of knowledge and expression.
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